A division of the City of Montgomery, the Montgomery Fire & Rescue reached a critical time in which recruitment efforts were a top priority to meet the demands of the growing city. The most critical portion was the recruitment of the right people, in the right positions. The challenge was that the average person is not aware of the diverse career opportunities, leadership building, and personal fulfillment that come with joining the Montgomery Fire & Rescue.
To engage potential recruits, we wanted to present all the activity, action, adrenaline rush, training, and range of skillsets needed to become part of the Fire & Rescue team. We also wanted to talk to key leadership personnel and new members to get their stories and ideal recruitment profile.
This was an action-packed multi-day production window. We were able to capture training sessions and real-time emergency responses. This entailed following the firefighters up tall ladders, lowering into ground tunnels, and following the dive team, and chemical response crew to give a wide range of career opportunities. The final product resulted in a full recruitment video that could be used on the website and shown on recruitment days. We also created a shorter video for commercials and social media. The leadership team was very pleased with the visuals, pacing, perspective, and precision in showcasing what it takes and the return on investment in joining the Fire & Rescue team.