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Top Ways to Boost Viewership of Your Branded Online Videos

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Video media is the top form of engagement online. Visitors to your website, social media, YouTube channel, or online services want to see videos about your brand and what you have to offer. The reason is simple. Learning from fun and engaging videos is more straightforward than reading a long-form article.

While diversifying your content is always a good idea, when you lean into professional video production services, trying to get the most views possible is always a good idea. After all, your goal is to get lead interest, make conversions, or increase engagement with your brand.

At KHARI Creative, we work hard to be your leading team of Alabama videographers, but when the editing is done, and you’re ready to launch your new content, we want to help you get the most out of the final product. Here is a quick review of how to increase views of your new branded online video.

#1 – Create a Goal

It may seem obvious, but you need a viewership goal. Are you looking to expand services for your retail operation? Do you want more people to learn about your brand? Or are you teaching a technique to your internal workforce?

Think about what the goal of the video is, and then make that the metric you’ll compare all analytics against. Many of the brands we work with as freelance videographers are targeting conversions, click-throughs, and followers to determine ROI. For that target group, consider:

  • What are the demographics of your target audience (location, age, income, gender, etc.)? Try to create a “mock” customer that you hope to convert using your new video content.
  • What kind of videos does your target audience appreciate the most? Are we talking about a cut-up of sports highlights to support your new energy drink or long-form documentaries for an NPR crowd? If you’re unsure, look at similar videos and read the comments underneath. You’ll quickly find what consumers do and do not appreciate in their video media.
  • Where does your target audience spend the most time online? Do they like videos behind a private paywall, or are they on social media the most? This will allow you to pinpoint your ideal brand video's form, length, and features.

#2 – Put the Content Everywhere

Now that you know where your audience likes to hang out, meet them there. Send your branded video to all the platforms, distribution channels, and areas of the online world where your clients are most likely to engage.

Diversification is the name of the game. You don’t want to miss out on an opportunity through an email campaign because your video is only formatted for social media. Our professional video production services can help streamline this process, but knowing the platforms you’re targeting is always beneficial.

Some of the more common areas branded videos end up may include:

  • Social media (Facebook, TikTok, Instagram, X, etc.)
  • Paid Ads (PPC, Google, Facebook, etc.)
  • Email Campaigns
  • Websites
  • Product Pages
  • YouTube
  • Blogs
  • Traditional Channels (press releases, TV, streaming services, etc.)
  • Online profiles and bios

It comes down to developing a distribution strategy that meets all your unique needs and delivers high-quality content to your clients where they want to see it most.

#3 – Use Native Uploading

This tip for growing the viewership of your brand videos is a little “insider baseball.” One of the lesser-known ideas is to upload videos natively for each platform only. This means uploading the core video you receive from our Alabama videographers on each distribution channel you use.

Just like you have a brand to protect, so do YouTube, TikTok, and Google. They want to think your original content is only native to their services. So, don’t upload it to TikTok and then share that watermarked video on all other platforms.

Yes, this will be more work, but trust us, it pays off in the long run.

#4 – Optimize Everything!

SEO (search engine optimization) is a crucial aspect of video media. You want your content to be highly searchable, so it ranks well on the platforms you’re using, but also so it is optimized for as broad a viewership as possible.

The trick here is to format everything so if you do “go viral” or get a lot of shares, your video will look just as professional no matter where it ends up next. Try to improve aspects like:

  • A consistent video title using targeted keywords and brand identity.
  • Use relatively high-resolution images for thumbnails that convey what the video is about in an eye-catching way.
  • Easy-to-understand video descriptions that include any links, hashtags, or keywords leading back to your conversion pages.
  • Transcripts of the video content that can be displayed in real-time with the video (closed captions) as well as in the long form descriptions some platforms like YouTube or Facebook prefer.
  • Keywords you have researched through Google Keyword Planner, Wordstream, or a similar service.

We can help with a lot of this optimization, but the specific keyword research and descriptions will be up to your team. Our focus must remain on professional video production services so we stay at the top in our field.

#5 – Time to Track

Remember that goal you created in step #1? Now, it’s time to put that goal to the test by tracking how well your video content is doing across your diversified distribution channels. These could be the play rates, engagement rates, shares, CTR, and conversions your video is receiving.

Most platforms will have an internal analytics system to tell you specific details. Everything from Pinterest to Facebook to using a plugin on a WordPress-built website should give you the insight you need to make quick tweaks to optimize your brand video.

At the end of the year, do a complete “video content” audit. This will tell you how well your videos are helping grow sales, improve marketing, and reach the revenue benchmarks your stakeholders desire.

Final Thoughts

At the end of the day, the key to quality viewership of your content is hiring professional video production services like our team of Alabama videographers. The better the content quality, the more likely it will be shared online.

Hopefully, these tips have given you some ideas on the specific strategy you want to use to improve your brand recognition and market penetration. For the rest, from storytelling to editing, leave that to our professional and experienced team at KHARI Creative.

As a leading videography and documentary services provider, we can enhance your production needs with premium-made content. Use our online contact page to schedule a consultation. We look forward to being your solution for highly engaging brand videos!