7 Ways Professional Video Production Services Boost Your Online Brand
We’ve all done it before. Doom scrolling social media in the midnight hours trying to catch some funny video only to come across an incredible new product. What started as a hunt for brain-free relaxation becomes a rabbit hole of exciting product features we cannot live without. Why is this happening? Video content.
Everyone has a full-fledged entertainment center in their pockets because of smartphones. That kind of technology may be seen as a drawback for some, but your brand is a massive opportunity. As a team of freelance videographers working with companies of all sizes, we at KHARI Creative frequently see brands elevate their online presence from a quick explainer, employee story, or even just a demo reel of their latest product launch.
If you want to grow your brand in today’s world, you need video content!
What are Professional Video Production Services?
Professional video production services involve a collective effort to conceptualize, script, shoot, and edit videos that align with a brand's identity and message. It's not just about having a freelance videographer with a camera. It's about creating content that resonates with your target market the most.
Over 93% of marketers say they’ve landed new leads because engaging video content is shared across social media. This is where strategic storytelling meets high-quality production, ensuring that your brand not only gets seen but also remembered. Need more convincing?
7 Ways They Boost Your Online Brand
1 – Elevates Brand Awareness
The beauty of video lies in its ability to encompass strategic placement, unified content, and personalization. Social videos alone generate 1200% more shares than simple text and image content.
If you work with a professional team of videographers who understand how to emphasize what makes your brand unique, you can tailor video content specific to your target audience. This makes every second of your in-house documentary or outward-facing office tour resonate with your underlying messaging. Remember, the more relevant you are, the more top-of-mind you become in digital marketing.
2 – Increases Engagement
The golden rule? Keep videos short and sweet. More than 9 out of 10 people want to see more videos from the brands they discover. Throwing up a quick video of your product is not enough. You want to use services that elevate your overall user experience through the video you create.
Some easy-to-remember tips for when you post this content include:
- Offer video transcriptions for those who prefer reading or are hearing impaired.
- Optimize for SEO, ensuring you're discoverable through search engines and social media.
- Never underestimate the power of a high-quality thumbnail – it’s the first thing they see before hitting play.
- Make it shareable in short chunks on all your unified platforms.
- Have fun! People want to engage with videos that feel emotionally connective.
3 – Expands Brand Reach
Your brand will not grow if you keep going back to the same customers time and time again. You must diversify to stay alive. With professionally crafted video content, you can efficiently utilize different platforms and content lengths of repurposed videos.
The idea here is to take a long-form video for YouTube and your website, then post it in all kinds of places like social media (Facebook, Instagram, TikTok, X, Pinterest, etc.), email marketing, and even quick ads for search engines. The more platforms you're on, the greater your market penetration.
4 – Establishes Brand Trust
It's not just about selling a product but creating a relationship. Videos give your brand a face, tone, and set of values customers can align with. When consumers see the real people behind a brand, trust naturally ensues.
That trust capital is how you transform cold leads into highly engaged, loyal brand ambassadors willing to talk up your services or products to friends, family, coworkers, and random neighbors who just want to mow their lawns.
5 – Create a Story
What makes you different? Is it innovation, reliability, or a unique competitive advantage? Professional video production services use video to narrate the creative and compelling brand story you want to tell your target customers. This can be as simple as the features and benefits you offer, but also about the emotions and values that set you apart from the competition.
For example, think about the eco-friendly brands that tell a story about how they donate funds to underprivileged areas needing trees, clean water, and food. That little detail immediately makes it easier to market to customers who go green in their purchasing decisions.
6 – Simplifies Complex Ideas
Got a new product that's groundbreaking but a tad complex? Videos are your best friend. They offer a visual medium to break down complex numbers, statistics, or functionalities, ensuring your audience doesn't just understand but also appreciates the brilliance behind it.
There are endless examples of this. Do you think the first iPhone was naturally an easy thing to use? It doesn’t matter how many UI/UX team members you have; the world took a long while to get used to a new smartphone. Videos allow you a simple medium to convey complex topics – all while having fun and reinforcing your brand values simultaneously.
7 – Gives You Shareable Content
This one's a no-brainer. Nearly all the media we see on social media comes down to video. TikTok and Instagram have changed the way we digest information. It is effortless to look up how to change a tire on YouTube or catch the latest dance trends on TikTok, so why would consumers go elsewhere?
When you have expertly crafted video production features to break down into smaller content, you create a solution for customers to share your brand naturally. You don’t need to go viral. One quality video could open the door to massive interest because it is more accessible to a broader audience.
Ready to Get Started?
In today's dynamic digital age, content is king. But not just any content - video content. Of course, many brands don’t know where to start, have the equipment to do video correctly, or have insufficient time to handle the editing process.
This is where our expert team at KHARI Creative comes in to help. We have spent years crafting highly engaging visual content for various companies, brands, and individuals. As a leading professional video content team of freelance videographers, we can help your brand boost its online marketing in no time.
Let’s embark on a journey to elevate your brand's digital presence. Every story deserves to be told beautifully - and your brand's unique experience is no exception.